Overview
Umlaut Agency engaged me as a contracted creative partner to support multiple entertainment brands across the United States, specifically theme parks based in and around Dallas, Texas. Working closely with brand managers and marketing teams, I contributed to the ideation, development, and execution of high-impact campaign visuals across digital and print touchpoints.
Brands supported included:
Scene75
Malibu Jack’s
Craig’s Cruisers
Fun Land
Celebration Station
Scope of Work
The engagement focused on fast-paced campaign development and production-ready design execution, including:
Social media campaign visuals
Promotional email marketing designs
In-park print materials and signage
Event-based promotional graphics
Seasonal campaign rollouts
Quick-turn marketing assets
Each deliverable required strict adherence to brand guidelines while maintaining energy, clarity, and audience appeal within the family entertainment sector.
Creative Approach
Theme park marketing demands bold, high-visibility design that captures attention instantly.
My approach combined:
Strong typographic hierarchy for promotional clarity
Vibrant color systems aligned to individual park brands
High-impact visual composition optimized for conversion
Scalable layout systems adaptable across multiple formats
Campaign assets were built to perform across channels, from social feeds to on-site displays — ensuring consistency and speed without compromising quality.
Outcome
The result was a continuous stream of cohesive, high-energy marketing assets supporting entertainment brands across the U.S. market. Through structured execution and fast delivery, the work contributed to maintaining campaign consistency, audience engagement, and promotional visibility across digital and physical environments.
