The challenge
Ireland is one of the world’s most photographed destinations, but turning that richness into a structured, immersive travel guide required precision.
The Irish Bucket List: 101 Places to See in Ireland Before You Die (2nd Edition) needed a visual system that could balance:
Powerful full-color imagery
Clear, intuitive navigation
Editorial credibility
Modern global appeal
The objective was simple: design a guide that feels as considered as the landscapes it celebrates.
The solution
We developed a refined editorial design system focused on clarity, hierarchy, and immersive storytelling.
Editorial Architecture
Clean, modular grid system to organize content consistently across 101 entries
Clear typographic hierarchy for effortless navigation
Structured page templates adaptable across varied destinations
Visual Storytelling
Full-bleed photography to showcase Ireland’s landscapes and cultural landmarks
Thoughtful image curation to balance emotional impact with informational value
Strong contrast between imagery and text to maintain readability
Usability & Format Optimization
Designed for both high-quality print production and Amazon distribution formats
Optimized layouts for cross-platform readability
Ensured seamless alignment between storytelling, structure, and user experience
Collaborative Execution
Working closely with Stevie Haughey and the Ireland Before You Die team, the process was deeply collaborative — aligning editorial voice, photography, and layout into a cohesive publication that feels polished, immersive, and globally accessible.
Outcome
The result is a visually compelling and structured travel guide that captures Ireland’s heritage, beauty, and character while remaining intuitive and engaging for readers.
Now available globally, the publication strengthens the brand presence of Ireland Before You Die and supports tourism engagement through design-led storytelling.
