Overview
At Hallmark Marketing Africa, I served in a regional creative leadership role, supporting multi-country campaigns across East and Southern Africa. The engagement spanned Kenya, Uganda, Tanzania, Rwanda, Zambia, and Malawi — requiring cohesive creative direction, cross-market consistency, and production precision across diverse audiences.
Scope of Work
Regional campaign concept development
Key visual (KV) creation and adaptation
Advocacy and promotional materials
Marketing reports and structured presentations
Event branding and experiential support
Cross-country rollout systems
Beyond execution, the role required oversight, ensuring that every asset maintained visual integrity and strategic alignment across markets.
Creative Approach
Cohesive Visual Systems
Developed scalable design frameworks that could be adapted efficiently across countries while maintaining brand clarity.
Structured Campaign Architecture
Built key visuals and layout systems that anchored entire campaign ecosystems — from print to digital to event environments.
Production Excellence
Ensured files were technically accurate, print-ready, and aligned with brand standards across different production environments.
Team Direction & Quality Control
Led and supported creative teams, maintaining consistency and elevating output quality across regions.
Outcome
The result was a series of cohesive, multi-country campaigns delivered with clarity, speed, and strategic alignment. By combining creative direction with execution discipline, the work strengthened brand visibility and ensured consistency across diverse African markets.
