Overview
Provided structured design support for medical catalogues and corporate materials, aligned with B. Braun’s global brand standards. The work focused on presenting complex clinical information with clarity, accuracy, and professional consistency.
Scope
Full catalogue layout system for Aesculap catalogue
Multi-category structuring (catheters, sutures, tissue adhesives, hemostats).
Product tables, technical specifications, and visual hierarchy
Brand consistency with B. Braun global standards
Approach
Built a clean, data-first grid system for dense SKU tables
Introduced clear section dividers and color-coded categories for fast navigation
Balanced clinical imagery with structured typography to maintain authority and clarity
Ensured usability for both sales reps and hospital procurement teams
Outcome
Delivered a refined, high-precision catalogue that functions as both a clinical reference and a sales enablement tool, elevating technical complexity into a clear, confident, market-ready communication piece.
