The Challenge
AMREF Flying Doctors operates at the intersection of aviation and emergency medical response across Africa and internationally. Supporting such an organization requires clarity, precision, and strict brand discipline. Over the course of the engagement, I provided end-to-end creative support across corporate communications, advocacy materials, reports, campaign assets, and event branding — ensuring visual consistency and professional credibility across all touchpoints.
The organization communicates with multiple stakeholder groups:
Corporate partners
Governments and policymakers
International clients
Medical and aviation professionals
The general public
Each audience requires clarity, trust, and authority, while maintaining a unified visual identity aligned with AMREF’s global brand standards.
The challenge was to translate highly technical, medical, and operational content into accessible, structured, and visually compelling communication materials.
The Solution
A cohesive visual framework was applied across all outputs to ensure consistency, professionalism, and clarity.
Corporate Publications
Company profile redesign and structural refinement
Magazine layout (ITTIJ) focused on balancing clinical precision with storytelling
Structured editorial systems for institutional credibility
Advocacy & Campaign Visuals
Print advertisements and campaign assets
Digital communication materials
Clear messaging hierarchy for diverse audiences
Event & Collateral Branding
Branded materials for corporate and advocacy events
Supporting visuals aligned with institutional tone
Controlled use of imagery and typography for professional impact
Visual Consistency & Brand Governance
Strict adherence to brand guidelines
Refined typographic systems
Structured layouts for readability and authority
Delivery of print-ready and web-optimized files
Outcome
The result was a strengthened and unified visual presence across AMREF Flying Doctors’ communications. Publications became clearer. Campaign materials felt more aligned. Corporate documentation presented with greater authority and polish.
